Facebook pages are a great tool for both multi-nationals and small home businesses looking for a free avenue to market themselves. They allow businesses and brands to create a Facebook profile that isn’t attached to a particular person, with access to analytics and additional features that can be used to build entire mini-sites perfectly integrated with Facebook. The key to the success of a Facebook site is getting enough likes that it spreads virally on the network, as more and more Facebook users see it on their friend’s feeds and profiles and proceed to “like” the page as well. However, getting to that critical mass of followers will require some strategy on your side.
Make liking your page worthwhile
If you want people to like your Facebook page, they’ll need some sort of encouragement. If your brand is positive or cool, and people want to be associated with it, that may be all that is needed. This is often the case with charities and causes, where people like a page just to show support for it. On the other hand, if you are just a brand that sells products or services, you will need to offer something to those who choose to like your page. This can go from exclusive insights about your products, Facebook only discounts or even flash discounts that last only a few hours or extra content that only people who have liked your Facebook page will be able to access. Study your audience and the pages they already Facebook-like, and try to figure out what would convince them to click that Like button on yours.